Jennifer Suzuki

Founder and President

Jen Suzuki is a highly regarded expert in automotive sales and training, serving as the president and founder of eDealer Solutions. With over 23 years of experience in the industry, she specializes in helping dealerships enhance their service, sales and management processes. Suzuki’s approach is known for its emphasis on digital transformation, particularly in adapting to the evolving online retailing landscape, which accelerated need for phone handling processes. Through eDealer Solutions, Suzuki offers a variety of service and sales training programs that focus on improving vehicle sales, service approvals, phone skills, customer engagement, and the use of customer relationship management (CRM) tools. Her training style is hands-on and inclusive, encouraging collaboration between salespeople, BDC, service advisors and managers to create effective sales strategies that are adaptable to modern, tech-driven environments. Additionally, she hosts the “Dealer Talk with Jen Suzuki” podcast, which provides valuable insights on improving dealership performance, from documenting customer interactions to leveraging AI and digital tools for enhanced sales results. You can also watch her on Loyalty-Based Sales Strategies on CBT News. Her work aims to inspire dealership leaders to embrace change and continuously refine their approaches for long-term success.